Shifting Your Product From A Want To A Need In An Economic Slow Down


Your business doesn’t have to suffer during an economic slowdown. It’s your job to convey the absolute need for your product instead of marketing it as a nice-to-have item in someone’s budget. I break down some examples of how to make this happen in a variety of businesses and illustrate how you can work with trends in purchasing behavior. It’s all about tweaking your language and getting in front of the people who can really benefit from your offerings, regardless of what’s going on in the economy. 


(1:07) Welcome back to The Chris Harder Show.

(2:07) Chris explains why you need to market your product as a ‘need’ instead of a ‘want.’

(3:10) Chris uses mortgage businesses as an example. 

(4:06) Chris shares how this concept applies to Airbnbs and vacation rentals. 

(6:13) Chris talks about how people with cosmetology businesses like eyelash extensions can turn their offering into someone’s priority in their budget. 

(7:48) Chris explains how this idea relates to masterminds and networking events. 

(9:23) Text DAILY to 310-421-0416 to get on Chris’s money mantra text list. 

(9:51) Chris asks listeners to share the podcast and leave a 5-star review. 

You need to
start redoing
your messaging
to that of
conveying your
product as
a need.

You’re Going To Hear About:

  • The #1 thing that’s going to save your business during an economic slowdown 
  • Tangible ways to upgrade your marketing strategy 
  • How to turn anything from a want into a need 
  • Understanding your audience and their buying patterns

Resources Mentioned:

  • Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.