We’ve been covering the biggest trends that every entrepreneur needs to know for 2022, because if you can see what’s coming, you can either get ahead of it by taking advantage of it early, or you can mitigate any damage to your business by clearing out of the way.
To summarize what we’ve covered thus far, we talked about how the online space is going to get significantly tougher to find customers, that we’re going to see a major move away from Facebook and Instagram ads, and how text marketing is going to be booming. The fourth trend we’re covering involves a major move to franchising and white labeling consumer packaged goods.
People are getting sick and tired of digital products. That doesn’t mean they’re going away, but people are hungry for products that they can hold in their hands, something tangible. And it’s easier than ever before to get in the game. There are whitelabel companies that will allow you to use ready made products with your name and brand, making it easy to sell a product that you believe in to people who already know, like, and trust you.
Similarly, franchising is like the white labeling of a physical product but with your own business. It’s come a long way from McDonalds or Subway franchises. We’re seeing franchises based on exciting new business models, like Squeeze Massage, and in spaces we haven’t seen before such as the mental health field.
The way we are doing business is changing. You don’t have to completely switch business models, but if you’re not thinking of ways to incorporate physical products into your business – even just as a gateway to more expensive digital offerings – you’re going to be missing out on some serious opportunities next year.