We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click!
EPISODE HIGHLIGHTS
(1:12) Welcome back to another He Said She Said episode of The Chris Harder Show.
(2:41) Lori and Chris are talking about a question they get asked often: How do you sell out so many products?
(3:53) Chris asks Lori, “What does audience mean to you?”
(5:55) Lori asks Chris, “When you want to launch something, what are you most focused on?”
(9:48) Chris talks about how to become omnipresent with your messaging.
(12:49) Chris and Lori discuss what to expect with conversion rates.
(16:41) Lori shares how she created a lead magnet in under two hours.
Once you learn the
conversion, lead, and
audience rates, you
just work backwards
from there.
You’re Going To Hear About:
- The reality of lead conversion rates
- Why buying email lists doesn’t necessarily mean more sales
- One of the best ways to be intentional about your message
- The right balance between adding value and selling to your audience
- Hiring experts who can help you reach your goals faster
Resources Mentioned:
- DM the word LEADS to get my list of 270 unique opt-in ideas!
- Text ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions.
