I see way too many people discounting their products in an effort to close the deal, but the irony is that when you set the bar too low, you actually lose out on customers. In this episode, I break down why strategic fundraising is proof that you need to charge people appropriately for your product or service. We all need to have skin in the game to follow through and create an emotional attachment with a brand, so where can you create that opportunity with your offer?
Episode Timeline & Discussion Questions:
(1:04) Welcome back to The Chris Harder Show.
(2:48) Chris explains why he’s bringing on influencer and celebrity investors for frello.
(5:39) Chris illustrates how discounts can actually hurt a product instead of help it.
(7:06) Chris talks about what it’s been like to work with a celebrity hedge fund.
(11:26) Chris shares how to become a strategic investor in frello.
(12:47) Chris asks listeners to share the podcast and leave a 5-star review.