You Can Make Money In A Saturated Market.


I’ve said it before, and I’ll say it again – a rising tide lifts all ships. Being in a market saturated with established businesses and players should encourage you to jump in, not shy away. Today, I’m breaking down my three essential strategies for success in a crowded market – honing in on your niche, mastering your marketing and communication, and knowing your numbers. By passionately embracing these three strategies, your business will thrive regardless of the market around you. 


Episode Timeline & Discussion Questions:

(1:11) Welcome back to The Chris Harder Show. Today’s episode is about finding success in a saturated market.

(3:49) Chris compares starting a business in a saturated market to starting a new frozen pizza company. 

(7:08) Chris breaks down, “Dial in your secret sauce.” 

(8:27) Chris highlights the significance of communication and marketing around your product. 

(10:28) Chris discusses the importance of knowing your numbers. 

(12:51) Chris asks listeners to share the podcast and leave a 5-star review. 

You need to realize
that a lot of people
who are already doing
it, is proof that there is
a rising tide and a
rising tide lifts all ships.

You’re Going To Hear About:

  • The misconceptions of over-saturation 
  • Tips for dialing in on what sets you apart from the rest of the market
  • Strategies for amplifying your marketing and communication 
  • Why you need to understand your numbers

Resources Mentioned:

  • Text ROUNDTABLE to 310-421-0416 to get information on our next roundtable event