Let’s talk about two things you should be selling in 2021. Every few years, we see some new trends emerge, and the early adopters who start taking advantage of them first see the most benefit. Then everyone else hops on and, pretty soon, everybody’s doing it and it becomes a little harder to make work. Ideally, you want to be on the front end of a trend so you can maximize its lifespan and get the most out of it. I don’t believe in oversaturation, but you can’t deny the early adopter advantage. If you have any audience at all, you need to start taking advantage of these two trends.

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