Turning History Into a Million Dollar Idea with R.T. Custer


R.T. Custer is the founder and CEO of Vortic Watch Company, these incredible, reclaimed 100-year-old pocket watches turned into modern day wrist watches without losing any of their original integrity. He’s turned these living pieces of history into a million dollar company. He started this company in college, and he is a perfect example of what can happen when you take any crazy idea you may have and execute on it.

Question Highlights:

  • Where did the idea for this company come from?
  • How do you ensure your product works for a hundred years?
  • Do you have trouble finding people qualified to do this work?
  • How do you compete with the big watchmakers?
  • Why is this blowing up among entrepreneurs?
  • What is the best business lesson that you’ve pulled from history?
  • Why do we feel scarcity around building up the team we need?
  • Where are you taking this company in 5 years?

Guest Bio:

R.T. Custer is an Entrepreneur living in Fort Collins, Colorado with his girlfriend and 2 young sons. R.T. grew up on a Christmas Tree Farm near Reading, Pennsylvania and attended Penn State University where he studied Industrial Engineering. Besides helping to run the family farm, his first entrepreneurial journey was a franchise of College Works Painting, an MLM in the exterior house painting business. R.T. started Vortic Watch Company in college and has grown it to a 7 figure company through the help of his team and advisors. Vortic manufactures one of a kind wristwatches using antique American pocket watch mechanisms. Vortic’s tagline is “America Wasn’t Assembled, It was Built” because they make one of the only truly American made wristwatches.

Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

You’re Going To Hear About:

  • Building conversation pieces
  • Getting funding for your startup
  • Solving unexpected problems in your industry
  • The resource bottleneck
  • Picking up lessons from history

Resources Mentioned: