Let’s talk about something that’s going to help you make more sales. If you own (or aspire to own) a business, if you want to make more money, if you sell anything (and even if you have a job), this advice is for you.

The number one problem we’re seeing people run into in their business is missed launch goals, missed sales goals, or just a complete lack of sales altogether. When we dissect each of these scenarios with our coaching clients, what we’re seeing is this: people are rushing the process. They don’t spend time developing relationships with their audience. There are two ways you can nurture your audience and slow down your process to turn each “no” into a “yes”.

Build a nurturing sequence. Start with “nice to meet you” and lead people into a list that you own – typically an email or text list. Doing that requires them to agree to open up a relationship with you, but that’s just where the work begins. Now you have to earn their trust and develop the relationship. Give them so much value that eventually they’ll realize if this is what you’re giving away for free, what you have behind the paywall must definitely be worth it.

Or you could create a manual exchange. Make sure you show up consistently enough, with enough value in between “nice to meet you” and “would you buy my product?” by creating a private group. You can do this through Clubhouse, by hosting a weekly Zoom call, or Instagram and Facebook Live. When you nurture your audience regularly and recognize them, they will go along with whatever you do.

You may say, “I’m already doing all of this!” and that may be true, but if you aren’t seeing the results you want yet, you’re probably still going too fast. Remain patient and recognize that the marketing game is going to require more from you every day. Give people what they want and need and they will come to trust you. And when they do, that’s when you’ll get the “yes” you’re looking for.